Director of Content Marketing - Remote

Overview

As Director of Content Marketing, you will lead PHM’s content strategy and execution to spark awareness, trust, and adoption of our services.

In Short

• Own employee-facing marketing campaigns that drive enrollment and engagement.
• Lead collaboration with an external agency to deliver high-quality, on-brand creative.
• Develop content strategies that position PHM as a trusted thought leader.
• Write and edit compelling content across formats (whitepapers, guides, campaign copy).
• Adapting messaging for multiple audiences including employers, brokers, employees, and consumers.
• Partnering with subject matter experts and leadership to create timely, credible thought leadership pieces.
• Collaborating with Marketing, Sales, and Account Management to ensure content supports revenue, pipeline, and engagement goals.
• Managing editorial calendars and upholding consistent voice, tone, and brand standards.
• Monitoring industry trends to identify timely content opportunities.
• Optimizing content for multiple channels (web, email, social) to maximize reach.

Requirements

• You have exceptional writing and editing skills, with a portfolio that demonstrates storytelling across varied audiences.
• You have a proven ability to lead content-driven campaigns that achieve measurable business impact.
• You bring 10+ years of content marketing/editorial experience with a meaningful percentage of that in healthcare or employee benefits and B2B.
• You have experience managing external agency partnerships to deliver creative, impactful campaigns.
• You are a strong collaborator who partners effectively across Marketing, Sales, and Account Management.
• You have an editorial mindset with attention to consistency, detail, and brand integrity.
• You excel at project management and can prioritize multiple deadlines.
• You have an analytical mindset and experience tracking metrics to optimize results.

Benefits

• Competitive salary with performance bonuses.
• Health, dental, and vision benefits.
• 401k with match.
• PTO and other benefits.