Director of Paid Social Marketing - Remote

Overview

The Director of Paid Social Marketing is responsible for leading the paid social acquisition strategy and execution to drive measurable business growth through effective campaign management across major platforms.

In Short

• Lead the paid social acquisition strategy.
• Manage multi-million-dollar budgets for campaigns.
• Design and execute A/B and multivariate tests.
• Collaborate with cross-functional teams for campaign success.
• Define KPIs and report on campaign performance.
• Stay updated on industry trends and platform capabilities.
• Translate data into actionable insights for leadership.
• Contribute to the creative process for ad content.
• Optimize campaigns based on performance data.
• Drive customer acquisition through performance-driven marketing.

Requirements

• Bachelor’s degree in Marketing, Communications, or related field.
• 8+ years of experience in paid social media advertising.
• Proven track record managing high-budget campaigns.
• Advanced expertise in platforms like Facebook, TikTok, and LinkedIn.
• Strong analytical and data interpretation skills.
• Experience in regulated industries is preferred.
• Creative and strategic mindset.
• Collaborative team player with strong partnership skills.
• Ability to advocate for best practices in paid social marketing.
• Professional demeanor with a grounded sense of self.

Benefits

• Opportunity to lead and innovate in a high-impact role.
• Work in a collaborative environment with cross-functional teams.
• Be part of a mission-driven organization.
• Flexible work environment with remote opportunities.
• Access to professional development and growth opportunities.