Remote Otter LogoRemoteOtter

Sr. Marketing Analyst, B2B - Remote

Posted 5 days ago
Marketing
Full Time
Worldwide

Overview

The Sr. Marketing Analyst is responsible for auditing current and prospective clients’ marketing programs and crafting integrated marketing plans across various channels, with special emphasis on social media and Google Ads.

In Short

  • Work with channel specialists to align strategies.
  • Determine budget allocation by channel and objective.
  • Research prospective clients and their industries.
  • Forecast and pressure test marketing projections.
  • 5+ years of cross-channel marketing experience required.
  • Competence in Google Ads and Facebook platforms.
  • Familiarity with audience insight tools.
  • Experience with large campaign budgets.
  • Strong analytical skills needed.
  • Proficiency in English is required.

Requirements

  • 5+ years of cross-channel marketing program management experience
  • Understanding of marketing funnels and flywheels
  • Previous experience with large sets of campaigns and/or clients ($100k+ spend per month per client)
  • Competence in Google Ads, Facebook, and/or similar self-serve platforms
  • Familiarity with the larger marketing and media buying landscape
  • Familiarity with earned media channels
  • Familiarity with audience insight tools such as Global Web Index
  • Familiarity with Asana and Slack

Benefits

  • Diversity in team backgrounds and experiences
  • Equal Opportunity Employer
  • Impact inside and outside of the workplace
  • Focus on employee growth and development
  • Innovative and results-driven culture
Power Digital logo

Power Digital

Power Digital is a tech-enabled growth firm that operates at the intersection of marketing, consulting, and data intelligence, dedicated to igniting revenue and brand recognition for both leading and emerging companies globally. As a people-first organization, Power Digital values diversity in backgrounds and experiences, believing that their people and culture are essential to their success. The firm aims to be recognized as the most valued and respected private growth marketing firm worldwide, offering a comprehensive range of services including SEO, content marketing, paid media, social media marketing, and more. Central to their operations is their proprietary technology, nova, which leverages first-party data to enhance marketing strategies and M&A diligence. With a dynamic team of consultative marketers, creatives, analysts, and technologists, Power Digital challenges traditional marketing methods through rigorous testing and data science, ensuring exceptional value for their clients.

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