Content Strategist - Remote

Overview

The Content Strategist supports the marketing team by shaping content initiatives, optimizing messaging, and guiding campaign development, ensuring alignment with customer needs and marketing objectives.

In Short

• Develop and optimize customer-centric content strategies.
• Provide strategic guidance on upsell campaigns and educational content.
• Work with analytics teams to evaluate content performance.
• Embed with product marketing, demand generation, and sales teams.
• Establish strategic guidelines for content positioning and brand storytelling.
• Leverage AI tools to streamline the content strategy process.
• Analyze content performance metrics and translate insights into strategies.
• Collaborate on marketing strategy discussions and content workshops.
• Background in healthcare marketing is a plus.
• 5-7 years experience in content strategy and marketing.

Requirements

• 5-7 years experience in content strategy, marketing campaign development, and customer engagement.
• Ability to analyze content performance metrics.
• Strong understanding of demand generation and content-driven sales enablement.
• Degree in marketing, communications, or a related field.

Benefits

• Flexibility and growth opportunities.
• Meaningful work in a leading health tech company.
• Investment in training and development.
• Opportunity to make a lasting impact in healthcare.