Marketing Creative Lead - Remote

Overview

The Marketing Creative Lead will play a pivotal role in driving the creative strategy for Tetris Block Party's global launch. This person will have a passion for marketing creative, a keen eye for trends, and exceptional communication skills to collaborate with production partners and internal teams. He will be responsible for overseeing the end-to-end creative funnel, from ideation to execution, ensuring that creatives resonate with audiences and align with the Tetris brand.

In Short

• Develop and execute a comprehensive creative strategy for marketing campaigns.
• Stay ahead of marketing trends and incorporate innovative ideas.
• Brainstorm and pitch new creative concepts for ad campaigns.
• Collaborate with internal teams and external production vendors.
• Provide clear creative direction and feedback to vendors.
• Analyze and monitor creative performance metrics.
• Drive the creation of localized versions of winning creatives.
• Work closely with wider marketing teams for cohesive creative approach.
• Align marketing creatives with app store visuals.
• Support PR campaigns with compelling visual assets.

Requirements

• 3+ years of experience in marketing creative, preferably in mobile gaming.
• Strong understanding of creative trends and platforms.
• Experience managing external vendors and creative agencies.
• Proven ability to analyze creative performance metrics.
• Excellent communication and collaboration skills.
• Experience in localization and global marketing is a plus.

Benefits

• Opportunity to work on a global marketing campaign.
• Collaborative and innovative work environment.
• Engagement with cross-functional teams.
• Chance to lead creative strategy in a well-known brand.
• Potential for professional growth in the marketing field.