Staff Marketing Data Scientist - Remote

Overview

Using data, you will play a crucial role in driving decision making and delivering impactful insights to our stakeholders at SIE.

In Short

• Develop a KPI framework to measure incremental return on investment across marketing channels.
• Analyze campaign performance data to determine optimal marketing budget.
• Identify the most efficient combination of marketing channels.
• Design and implement a test and learn framework for marketing effectiveness.
• Collaborate with finance and marketing leaders for resource allocation insights.
• Analyze large datasets for budget allocation across PlayStation lines of business.
• Develop econometrics models for forecasting marketing investments.
• Lead and mentor a team of analysts for campaign optimization.
• Design controlled experiments and A/B tests for model validation.
• Liaise with partners to ensure model robustness for business outcomes.

Requirements

• 12 years of experience in data science or analytics roles.
• MS or PhD in a quantitative field or equivalent experience.
• Proficiency in R or Python for data manipulation.
• Expertise in statistical modeling and machine learning.
• Familiarity with marketing modeling techniques.
• Proficient in data visualization tools like DOMO or Tableau.
• Strong communication skills for explaining analytical concepts.
• Leadership experience in mentoring analysts.
• Familiarity with the gaming or entertainment industry preferred.
• Experience with SQL and data pipelines.

Benefits

• Medical, dental, and vision benefits.
• Matching 401(k) plan.
• Paid time off and wellness program.
• Employee discounts for Sony products.
• Potential eligibility for a bonus package.