Product Marketing Lead - Remote

Overview

PIP Labs is seeking a Product Marketing Lead to own go-to-market strategy, positioning, and adoption of Story purpose-built L1 blockchain and Story’s IP Portal, the network’s native product that enables users to tokenize, manage, and monetize their intellectual property (IP) onchain.

In Short

• Develop and execute the GTM strategy for Story L1 and the IP Portal.
• Own product launches and lead integrated campaigns.
• Take a test-and-learn approach to messaging and positioning.
• Produce clear, actionable content for user enablement.
• Collaborate with cross-functional teams to align on value propositions.
• Refine user personas for effective marketing.
• Identify friction points in product adoption funnels.
• Showcase standout projects within the Story ecosystem.
• Act as a liaison across departments.
• Support ecosystem growth and partnerships.

Requirements

• 5-8 years of experience in product marketing, with at least 2 years in Web3.
• Experience building and executing GTM strategies.
• Ability to translate complex concepts into clear materials.
• Hands-on experience with Web3 product launches.
• Strong analytical mindset with data-driven marketing strategies.
• Experience in lean teams requiring agility and rapid execution.
• Proven track record of collaboration across departments.
• Experience with Web2 IP owners is a plus.

Benefits

• Opportunity to build and scale a product marketing function.
• Work alongside experienced leaders in a fast-paced environment.
• Be instrumental in defining product communication strategies.
• Impact on adoption and user engagement.
• Agility and adaptability in a dynamic market.