Email Marketing Manager - Remote

Overview

We are looking for a skilled Email Marketing Manager to join our team and work collaboratively with colleagues globally.

In Short

• 1+ year of experience in a similar role.
• Experience with creating automated email flows, personalization, dynamic content, email campaigns, email templates, and website analytics.
• Basic knowledge of HTML and CSS. Experience with A/B testing.
• Understanding of email technologies (DKIM, SPF, DMARC, soft and hard bounces, complaint rates, unsubscribe rates, postmasters, etc.).
• Understanding of email content and its impact on deliverability (subject lines, body text, graphic design, etc.).
• Familiarity with spam filter logic.
• Attention to detail.
• Experience in the iGaming industry is a plus.

Requirements

• Development of emails.
• Creation and optimization of trigger chains.
• Participation in the development of marketing strategy.
• Working with the database: customer segmentation, analysis of their response to emails.
• Interaction with copywriters and designers. A/B testing.
• Preparation of monthly reports on sent campaigns.
• Participation in the improvement of key performance indicators (open rate, click rate, delivery rate).

Benefits

• Competitive salary;
• Paid vacation and sick leave;
• Thoughtful and creative birthday gifts;
• Equipment for work if needed;
• Opportunity to test your own hypotheses and ideas, and influence processes;
• Minimum bureaucracy, no micro-management, and quick decision-making;
• Payment for all effective resources and tools for work;
• Career and professional growth within the company.