Senior Director, Lifecycle Marketing/Retention - Remote

Overview

Pendulum is leading a revolution to improve physical and mental health by restoring and enhancing the human microbiome. They are seeking a Senior Director of Lifecycle Marketing to scale their CRM and retention efforts.

In Short

• Own and scale end-to-end CRM and retention efforts.
• Lead lifecycle strategy to improve retention and repeat purchase.
• Drive automation and personalized customer journeys.
• Manage multi-step flows and campaigns.
• Define KPIs and uncover drivers of retention.
• Collaborate with cross-functional teams.
• Leverage lifecycle tech stack and vendor ecosystem.
• Directly manage a Lifecycle Marketing Director.
• Thrives in a fast-paced, collaborative environment.
• Passionate about building a young brand with purpose.

Requirements

• 8–12+ years in lifecycle/CRM or subscription marketing.
• 4+ years in senior leadership roles.
• Strong quantitative background with experience in cohort analysis.
• Deep experience in building email/SMS programs and marketing automation.
• Track record of cross-functional leadership.
• Strong people management skills.

Benefits

• Opportunity to improve lives globally.
• Work in a cross-functional, collaborative environment.
• Shape a young brand from the ground up.
• Be part of a mission-driven company.
• Engage with innovative health solutions.