Director, Lifecycle Marketing - Remote

Overview

The Director, Lifecycle Marketing will lead, own, and oversee strategy and execution of the customer lifecycle across DailyOM’s owned engagement channels: email, SMS, web browser notifications and in-app notifications.

In Short

• Lead the DailyOM lifecycle marketing team with the goal to grow unpaid marketing revenue.
• Partner with various departments to ensure alignment with organizational goals.
• Maximize DailyOM's addressable audience for optimal brand experience.
• Manage the customer lifecycle from onboarding through retention.
• Own the SMS and mobile messaging strategy.
• Grow subscriber lists across all owned channels.
• Work closely with the Paid Acquisition team to optimize the onboarding funnel.
• Conceptualize and launch innovative marketing programs.
• Develop and distribute reporting to communicate insights and opportunities.
• Maintain knowledge of deliverability best practices and compliance regulations.

Requirements

• 5-7 years of experience in marketing, including campaign setup and performance analysis.
• Experience with ESPs and Google Analytics is preferred.
• Strong analytical and quantitative skills.
• Project management and leadership skills.
• Ability to manage multiple projects and meet deadlines.

Benefits

• Competitive salaries with health and wellness-focused benefits.
• Flexible Spending Accounts (FSAs) and 401(k) with company match.
• Work-life balance with Flexible Time Off and paid holidays.
• Family building and caregiving support.
• Fitness Reimbursement and access to wellness programs.