Performance Marketing Specialist - Remote

Overview

We are seeking a highly skilled Performance Marketing Specialist to develop, execute, and optimize paid marketing campaigns across multiple digital channels. The ideal candidate is both analytical and creative — capable of managing the full performance marketing funnel to drive measurable growth in leads, sales, and ROI.

In Short

• Develop and manage performance-driven campaigns across Google Ads, Meta, LinkedIn, and other paid platforms.
• Plan, execute, and optimize campaigns tailored for lead generation, sales, or brand awareness.
• Create, test, and refine ad creatives, audiences, and messaging for peak performance.
• Monitor campaign performance daily to identify improvement opportunities.
• Conduct A/B testing on creatives, audiences, and landing pages.
• Track and analyze key campaign metrics including CTR, CPC, CPA, ROAS, and conversion rates.
• Work closely with marketing and sales teams to align paid campaigns with business objectives.
• Contribute to broader marketing strategies that integrate paid, organic, and content channels.
• Prepare and present performance reports with actionable insights and recommendations.
• Support the creative process by providing data-backed feedback on ad messaging and visuals.

Requirements

• 3+ years of hands-on experience managing paid campaigns (Google Ads, Meta, or LinkedIn).
• Proven ability to deliver strong ROAS, reduce CPA, and scale budgets profitably.
• Solid understanding of PPC, attribution models, and conversion tracking.
• Strong analytical skills and experience using Google Analytics, Tag Manager, or similar tools.
• Excellent communication, time management, and project coordination skills.

Benefits

• Opportunity to work in a dynamic and innovative environment.
• Flexible working hours.
• Collaboration with talented marketing and sales teams.
• Access to professional development and training resources.
• Potential for career advancement within the company.