Brand Narrative Lead - Remote

Overview

Patreon is seeking a Brand Narrative Lead to support its mission of funding the creative class by translating the brand’s strategy into compelling narratives that resonate across various teams and audiences.

In Short

• Lead the development of a cohesive brand narrative.
• Collaborate with cross-functional teams to ensure brand consistency.
• Create collateral for sales, partnerships, and executive presentations.
• Translate complex information into engaging narratives.
• Maintain a library of brand stories and case studies.
• Work with Creator Partnerships on personalized outreach materials.
• Define criteria for potential creators to pitch.
• Ensure narratives reflect Patreon’s brand character.
• Adapt narratives for different audience needs.
• Report to the Brand Director and support brand strategy execution.

Requirements

• 8+ years of experience in brand or communications strategy.
• Experience in navigating cross-functional relationships.
• Ability to synthesize complex information into clear narratives.
• Strong storytelling skills, both verbal and conceptual.
• Strategic thinking with concrete language skills.
• Hands-on maker mentality and iterative approach.

Benefits

• Competitive salary and equity plans.
• Healthcare and flexible time off.
• Company holidays and recharge days.
• Commuter benefits and lifestyle stipends.
• Learning and development stipends.
• Parental leave and 401k plan with matching.