Senior Social Media Manager - Remote

Overview

The Senior Social Media Manager will own the entire social ecosystem at Larine, focusing on strategy, execution, team building, creator partnerships, brand voice, internal messaging, and performance optimization.

In Short

• Develop and execute a multi-platform social strategy (TikTok, Instagram, YouTube Shorts, etc.)
• Build monthly and quarterly content roadmaps aligned with product launches and campaigns
• Oversee daily posting, scheduling, engagement, and optimization
• Define and protect Larine’s voice across all social platforms
• Develop and scale a structured creator program
• Build and manage the social team (in-house and/or freelance)
• Track KPIs: engagement, retention, saves, shares, click-through, revenue attribution
• Collaborate closely with paid media to identify winning creatives
• Drive measurable growth in followers, community engagement, and revenue

Requirements

• Proven experience in social media management
• Strong understanding of branding and messaging
• Experience with data analysis and performance tracking
• Ability to build and lead teams effectively
• Excellent communication skills
• Experience with creator partnerships and influencer marketing
• Ability to translate complex information into relatable content
• Strong organizational skills and attention to detail

Benefits

• Work in a fully remote environment
• Flexible working hours
• Opportunity to shape social strategy and brand voice
• Collaborate with a creative team
• Professional development opportunities