Head of Growth for a U.S. B2C SaaS Platform - Remote

Overview

The Head of Growth will build the entire B2C marketing infrastructure for a U.S. SaaS platform focused on empowering salespeople with AI-driven video marketing tools.

In Short

• Build the B2C growth engine from scratch.
• Own the marketing strategy end-to-end.
• Design user acquisition funnels and optimize them.
• Coordinate with design and development teams.
• Manage ad specialists and growth operators.
• Run A/B tests and analyze performance data.
• Prepare for a national DTC launch by April 1, 2026.
• Establish baseline metrics for funnel stages.
• Analyze ad spend ROI.
• Path to Chief Marketing Officer for the right candidate.

Requirements

• Experience in B2C marketing for SaaS platforms.
• Strong knowledge of funnel architecture and optimization.
• Proficiency in analytics and performance tracking.
• Experience with paid acquisition strategies.
• Ability to manage teams and coordinate projects.
• Familiarity with email marketing and automation tools.
• Excellent communication and leadership skills.
• Proven track record of driving user acquisition.
• Ability to work under tight deadlines.
• Experience with A/B testing and data analysis.

Benefits

• Opportunity to build a marketing team from the ground up.
• Potential career advancement to CMO.
• Work in a dynamic and innovative environment.
• Remote work flexibility.
• Be part of a growing AI-driven company.