Growth Marketing Manager - eCommerce / Paid Media - Remote

Overview

Paired is a fast-growing artist-owned digitally native lifestyle brand, committed to original design work, progressive values, and dark humor. Their product line includes a distinctive assortment of apparel, gifts, and accessories. Through in-house production and fulfillment, they strive to create and nurture a vibrant community among their fans, whether through social media via an engaging marketing program or through exceptional email campaigns.

We are looking for a Growth Marketing Manager to spearhead our eCommerce and paid media initiatives for our US-based operations. The ideal candidate will be responsible for developing and executing comprehensive growth strategies, optimizing paid media campaigns, and enhancing customer acquisition.

In Short

• Manage and scale paid media campaigns across Meta (FB/IG) and Google (Search, Shopping, YouTube) with budgets of $10K–$50K+/mo
• Own ROAS, CAC, CTR, and AOV targets—report on performance and iterate constantly
• Design and implement Klaviyo flows (Welcome, Abandon Cart, Post-Purchase, Winback, etc.) based on user behavior
• Run A/B tests on copy, creatives, landing pages, and email sequences
• Build weekly performance reports with clear takeaways and next steps
• Collaborate on ad creative (you won’t design it all, but you’ll guide angles, hooks, messaging)
• Keep landing pages, popups, and lead flows optimized for conversions
• Monitor attribution, customer LTV, and funnel drop-off points using GA4 and email data

Requirements

• Proven experience in growth marketing and eCommerce
• Strong analytical skills and experience with performance metrics
• Experience with Klaviyo and Google Analytics 4 (GA4)
• Ability to manage budgets and optimize campaigns for ROI
• Excellent communication and collaboration skills
• Creative mindset with a focus on data-driven decision making

Benefits

• Competitive salary and performance bonuses
• Flexible working hours and a remote work environment
• Opportunities for professional growth and development
• Collaborative and creative work culture