Lifecycle Marketing Manager - Remote

Overview

Oportun is a mission-driven fintech that empowers its members with intelligent borrowing, savings, and budgeting capabilities.

In Short

• Join Oportun’s Marketing team to drive growth and enhance member experience.
• Focus on multi-channel engagement across email, push, SMS, and in-app messaging.
• Own day-to-day operations of lifecycle marketing campaigns.
• Work cross-functionally with Product, Growth, and Engineering teams.
• Passionate about executing high-impact lifecycle marketing campaigns.
• Optimize automated workflows for onboarding and engagement.
• Analyze performance metrics to measure campaign effectiveness.
• Collaborate with teams to align messaging with customer journeys.
• Ensure compliance with legal and data privacy best practices.
• Stay ahead of industry trends to enhance marketing effectiveness.

Requirements

• 5+ years of experience in lifecycle, CRM, or retention marketing.
• Hands-on experience with marketing automation platforms like Iterable.
• Strong knowledge of push, in-app messaging, SMS, and email best practices.
• Technical proficiency in HTML, CSS, JSON, SQL, and dynamic scripting languages.
• Proven ability to optimize lifecycle programs through automation and personalization.
• Experience conducting A/B tests for mobile-first experiences.
• Excellent project management skills.

Benefits

• Inclusive culture fostering a sense of belonging.
• Opportunity to work with cutting-edge technology solutions.
• Supportive and fun team environment.