Marketing Operations Specialist - Enterprise B2B - Remote

Overview

The Marketing Operations Specialist at Opal will work with marketing, business development, and sales teams to optimize the demand generation engine, ensuring data synchronization and marketing attribution.

In Short

• Oversee and optimize the marketing technology stack including HubSpot.
• Partner with Sales Operations to enhance CRM systems and processes.
• Monitor inbound lead volumes and ensure data integrity.
• Provide technical expertise for marketing campaigns.
• Create scalable processes for measuring and managing campaigns.
• Establish and monitor key performance indicators (KPI’s).
• Develop demand planning frameworks for metrics like CPL and ROI.
• Identify and resolve marketing and demand generation challenges.
• Ensure compliance with privacy regulations.
• Collaborate with cross-functional teams for effective execution.

Requirements

• Experience in marketing operations and data analysis.
• Proficient in HubSpot and Salesforce.
• Strong analytical skills with attention to detail.
• Excellent communication skills.
• Ability to work collaboratively and creatively.
• Familiarity with compliance regulations (GDPR, CCPA).
• Experience with AI tools and automation.
• Growth mindset and problem-solving abilities.
• Ability to handle complex data and provide actionable insights.
• Passion for technology and marketing.

Benefits

• Remote-first work environment.
• Collaborative culture with hands-on leadership.
• Opportunity to work with top brands.
• Access to cutting-edge marketing tools.
• Focus on data-driven decision making.
• Growth and development opportunities.