Marketing Operations Specialist - Remote

Overview

We’re looking for a detail-oriented and tech-savvy Marketing Operations Specialist to join our growing Digital Strategy team. In this role, you’ll support the setup and execution of digital marketing campaigns, help maintain clean marketing data, and assist with reporting and platform configuration. This is a great opportunity for someone early in their marketing operations career who enjoys learning, problem-solving, and working with modern martech tools.

In Short

• Build and launch Marketo campaigns, including emails, landing pages, forms, and engagement programs.
• Manage program templates and maintain scalable architecture within Marketo to support campaign efficiency.
• Create and manage lists, segments, workflows, and lead lifecycle stages within Marketo.
• Assist in the execution of multichannel campaigns (email, social, paid) by supporting setup, QA, and tracking.
• Monitor campaign performance and assist with building dashboards and reports in tools like Marketo or Google Data Studio.
• Help troubleshoot issues within your core platform, including form logic, workflow triggers, lead routing, and attribution setup.
• Maintain and clean marketing databases, including contact deduplication, list segmentation, and data imports.
• Collaborate with Digital Strategy team members and clients to ensure campaign components are aligned and delivered on time.
• Conduct research into new martech tools, process improvements, and marketing operations best practices.
• Support other digital marketing tasks as needed.

Requirements

• You have hands-on experience building and managing campaigns in Marketo and are confident working across its key modules—email programs, smart campaigns, landing pages, forms, nurture campaigns, and events.
• You understand how to set up and troubleshoot programs, tokens, smart lists, segmentations, and lead lifecycle workflows in Marketo.
• You’re comfortable auditing data flows between Marketo and CRM platforms (like Salesforce or other CRMs) and digging into issues around sync errors or attribution problems.
• You have experience supporting and analyzing campaign performance analysis by configuring UTMs, integrating tracking pixels, and contributing to reporting frameworks.
• You have strong organizational skills, high attention to detail, and the ability to juggle multiple tasks and deadlines.
• You’re a clear communicator who can work collaboratively across teams and take initiative when something needs doing.
• You are fluent in English (Spanish or French is a bonus).
• Bonus if you have experience in B2B or agency environments.

Benefits

• In addition to 11 observed holidays, salaried team members have unlimited paid time off, with an additional 4 mental wellness days per year
• 100% company funded health insurance, with dental and vision options
• Paid parental leave
• 401(k) plan to help save for your future
• Permanent remote work option
• Summer Fridays (office closes at 3:00 PM) and Fall/Winter/Spring Fridays (office closes at 5:00 PM)
• Monthly wellness stipend and quarterly employee appreciation gift
• One-time reimbursement for work from home equipment
• Monthly team bonding sessions
• Pre-tax commuter benefits
• The opportunity to join a dynamic, close-knit team that loves going to work with and for each other every day