Account-Based Marketing Specialist - Remote

Overview

Ocient is seeking a highly motivated Account-Based Marketing (ABM) Specialist to serve as a foundational hire who will work alongside the Director of Growth Marketing to stand up our ABM program from the ground up.

In Short

• Define target account strategy and establish workflows with Influ2.
• Create playbooks for engaging strategic enterprise accounts.
• Collaborate with Sales, Demand Generation, and Marketing Operations.
• Design targeted campaigns to drive engagement and pipeline.
• Manage relationships with ABM vendors and oversee campaign setup.
• Develop personalized marketing initiatives for specific accounts.
• Use data to measure and optimize campaign performance.
• Work with cross-functional teams to ensure alignment across efforts.
• Compile and distribute regular ABM performance reports.
• Analyze performance data to improve targeting strategies.

Requirements

• 4–6 years of B2B marketing experience, with a focus on ABM.
• Experience executing ABM campaigns in enterprise technology.
• Strong understanding of enterprise sales cycles and decision-makers.
• Hands-on experience with ABM platforms and CRMs.
• Ability to translate insights into targeted messaging.
• Experience measuring ABM success through engagement metrics.
• Strong project management and organizational skills.
• Analytical mindset with a passion for data-driven marketing.
• Excellent communication and collaboration skills.

Benefits

• Opportunity to build and shape the ABM program.
• Work with a dynamic and innovative marketing team.
• Competitive salary and benefits package.
• Remote work flexibility.
• Collaborative work environment focused on growth and development.