Senior Director, Digital Marketing - Remote

Overview

Noodle is higher education’s leading strategy, services, and technology partner. We develop infrastructure, provide life-changing learning experiences, and grow the awareness of and the enrollment in some of the best academic institutions in the world. Our vision is “to empower universities to change the world.” We achieve this vision by offering our university partners various products and services that help them be more resilient, responsive, efficient, and interconnected.

In Short

• Lead paid digital media strategy and execution for university partners.
• Manage and mentor a team of Digital Marketing Specialists.
• Oversee campaigns across paid search, paid social, programmatic, and affiliate channels.
• Drive high-quality leads and optimize performance.
• Own KPIs related to lead generation and cost efficiency.
• Collaborate with analytics and operations teams for data accuracy.
• Act as a senior marketing advisor in client meetings.
• Support new client onboarding and strategic planning.
• Evaluate and implement new tools and channels for campaign effectiveness.
• Conduct monthly performance reviews with team members.

Requirements

• 8+ years of experience in digital marketing.
• 5+ years in a leadership role overseeing paid media teams.
• Bachelor’s degree or equivalent certifications; MBA preferred.
• Hands-on expertise with performance media.
• Strong understanding of lead generation and full-funnel marketing.
• Experience in higher education marketing preferred.
• Strong communication and presentation skills.
• Proven ability to build relationships and inspire innovation.

Benefits

• Work from NYC office or home office.
• Great compensation package.
• 401K + match, commission potential, and equity opportunities.
• Medical, dental, vision, and disability coverage.
• Paid Parental Leave.
• 4 weeks paid vacation + holidays and sick leave.
• Access to mental health services.
• Annual education stipend for lifelong learning.
• Growth opportunities within the company.