Remote Otter LogoRemoteOtter

Digital Marketing Director - Remote

Posted 1 week ago
Marketing
Full Time
USA

Overview

We are seeking a Digital Marketing Director to lead our global paid media strategy and execution across the US, EMEA, and APAC. This role involves managing multi-million-dollar paid media budgets and optimizing campaigns to drive pipeline and revenue impact in a fast-paced SaaS environment.

In Short

  • Lead and optimize large-scale paid digital campaigns across multiple channels.
  • Execute campaigns in the US, EMEA, and APAC, adapting strategies for regional markets.
  • Manage a multi-million-dollar global paid media budget.
  • Ensure campaigns align with the full customer journey.
  • Engage in hands-on optimization of campaigns.
  • Utilize analytics tools to measure performance and report insights.
  • Drive demand generation experiments and test innovative strategies.
  • Track KPIs and present insights to leadership.
  • Stay updated on B2B SaaS marketing trends.

Requirements

  • 8+ years in B2B SaaS marketing with proven results.
  • Experience managing international paid media campaigns.
  • Expertise in Google Ads and other paid channels.
  • Proven leadership in setting strategic marketing goals.
  • Strong understanding of the B2B SaaS funnel.
  • Experience managing digital ad budgets focused on ROI.
  • Data-driven mindset with skills in analytics and A/B testing.
  • Ability to influence cross-functional teams.
  • Strong appetite for innovation and testing.
  • Bachelor’s degree in Marketing or related field; certifications preferred.

Benefits

  • Opportunity to lead global marketing initiatives.
  • Work in a fast-paced, dynamic environment.
  • Collaborate with cross-functional teams.
  • Drive innovation in marketing strategies.
  • Contribute to company growth and success.
HSI logo

HSI

HSI is a forward-thinking company dedicated to driving innovation through the development of core systems that enhance product offerings. As a pivotal player in the industry, HSI emphasizes strategic product management and collaboration across teams to shape the future of its products. The company values employee well-being and promotes a work-life balance, offering comprehensive benefits, a supportive remote work environment, and robust learning and development programs. HSI is committed to inclusivity and encourages diverse applicants to join its mission of delivering exceptional solutions in the market.

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