Digital Marketing Director - Remote

Overview

The Digital Marketing Director will lead the digital marketing plan for Experian Automotive, working with various teams to develop and execute digital marketing strategies.

In Short

• Lead the digital marketing plan for Experian Automotive.
• Manage website updates and maintenance.
• Develop SEO strategies to increase organic traffic.
• Oversee SEM efforts to maximize ROI.
• Create and manage email marketing campaigns.
• Handle social media content and engagement.
• Develop content marketing strategies including video.
• Analyze customer experience across digital channels.
• Measure digital channel performance and optimize strategies.
• Identify creative growth strategies based on digital insights.

Requirements

• Undergraduate degree in Marketing or equivalent experience.
• 10+ years in digital marketing.
• Knowledge of Eloqua, Salesforce, and CMS.
• Strong analytical skills.
• Team-oriented attitude.
• Proficient in Microsoft Excel and PowerPoint.

Benefits

• Lucrative overachievement plan.
• Experian Elite annual trip for top performers.
• 15 days of vacation, 5 sick days, and 2 volunteer days.
• Wellness plans and employee discounts.
• Employee stock purchase program and 401K matching.