Product Marketing Manager - Remote

Overview

The Product Marketing Manager at ProSites is responsible for developing and executing the go-to-market strategy for our products. This includes crafting compelling messaging, positioning, and content that clearly communicates the value of our solutions to the market. You will work closely with cross-functional teams, including product management, sales, and customer success, to drive product adoption and achieve business objectives.

In Short

• Develop and execute go-to-market strategies for new products and feature releases.
• Collaborate with product management to understand product features and benefits.
• Conduct market research and competitive analysis.
• Create and maintain product positioning and messaging.
• Develop sales tools and collateral for the sales team.
• Work with content teams to create product-related content.
• Conduct ongoing market research for industry trends and customer needs.
• Plan and execute product launches.
• Measure and report on the success of product launches.
• Collaborate with cross-functional teams to achieve business objectives.

Requirements

• Bachelor’s degree in Marketing, Business, or related field; MBA is a plus.
• 5+ years of experience in product marketing, preferably in B2B.
• Proven track record in launching and marketing products.
• Strong understanding of B2B marketing strategies.
• Excellent written and verbal communication skills.
• Experience with market research and competitive analysis.
• Proficiency with marketing automation platforms and analytics tools.
• Strong project management skills.
• Knowledge of digital marketing tactics.
• Ability to work in a fast-paced environment.

Benefits

• Opportunity to work in a fully remote environment.
• Collaborative team culture.
• Professional development opportunities.
• Competitive salary and benefits package.
• Flexible work hours.