The NielsenIQ BASES' mission is to help companies successfully innovate in a competitive market context. We use market data, predictive models, and market research services to provide our client organizations with valuable advice on how to innovate. In order to provide an insightful service, we use a vast range of technology and software that are mostly developed internally, together with some of our partners. This is a key asset for our business. In order to keep innovating in the technology area, we are now establishing three Global Technology Centres: US, India, and Portugal. The new European Technology Centre in Portugal has a mission to be part of the global team that develops our core technology solutions, but it is also in a great location to support our NielsenIQ European business.