NetBox Labs is seeking a Field Marketing Manager that can take its event marketing strategy and presence to the next level and establish a marketing playbook to scale its growing partner program. Reporting to the Head of Marketing, you’ll be responsible for the planning and execution of an aggressive event marketing strategy and have the opportunity to shape our partner marketing strategy from the ground up.

In Short

Plan, produce, execute and measure 3rd party and 1st party events that are virtual and/or in-person
Manage events from end to end, including driving pre-show interest, attendance, and post-show conversion activity and engagement
Measure key metrics such as pipeline, influence revenue opportunity conversion, % net new contacts to database, etc.
Train internal teams on content, processes, and workflows surrounding field events and programs
Plan, build, and launch turnkey and custom partner marketing programs that increase brand awareness and create partner-sourced pipeline
Generate net new leads, MQLs, first meetings, and deals through event marketing, partner marketing and content marketing strategies
Conceptualize and execute creative strategies to leverage the massive and growing NetBox community through digital channels in support of our demand generation goals for events
Communicate internally across multiple departments on expectations, goals, deliverables, campaign logistics

Requirements

3+ years software field marketing experience supporting webinars, events, demand generation programs, and partner marketing activities
2+ years of experience working in a fast paced startup environment
Extremely strong project management skills, follow up, attention to detail, particularly with regard to coordinating and implementing multiple marketing campaigns concurrently
Self-motivated, able to work autonomously and communicate with remote management for extended periods of time
Excellent interpersonal and communication skills (both verbal & written)
Experience working with geographically dispersed teams and colleagues
Ability to act quickly with the flexibility to adjust projects as needs change
A strong teammate – comfortable and motivated working in a collaborative environment, with the ability to build relationships with key partners
An iterative approach, comfortable with regular and constant adjustment and change to campaigns, strategies, directions
Experience marketing to a technical audience, especially in Enterprise infrastructure software markets
Proficiency in HubSpot and Salesloft