Marketing Automation Specialist - Remote

Overview

The Marketing Automation Specialist will be responsible for managing and optimizing our email marketing platforms to ensure seamless campaign execution and audience engagement.

In Short

• Serve as a subject matter expert for Pardot, Constant Contact, and Mailchimp.
• Manage audience maintenance across multiple email platforms.
• Generate and analyze monthly email reports to measure campaign performance.
• Build and send emails across various platforms with precision and attention to detail.
• Develop HTML email builds for paid media campaigns.
• Create custom Salesforce reports for targeted audience segmentation.
• Lead audience segmentation efforts to ensure relevant and personalized content delivery.
• Set up and execute campaigns within Salesforce and Microsoft Dynamics.
• Lead form integration efforts with Salesforce and Click Dimensions.
• Design and implement email automation journeys using Pardot, Constant Contact, and Mailchimp.

Requirements

• Bachelor's degree in Marketing, Communications, Information Technology, or a related field.
• Advanced certification in email marketing platforms such as Pardot, Constant Contact, or Mailchimp is preferred.
• Proven coursework or certifications in data analysis or digital marketing is a plus.
• Proven experience working with multiple email platforms, including Pardot, Constant Contact, and Mailchimp.
• Extensive experience in building and sending emails.
• Strong background in email reporting and data analysis.
• Experience in form setup and response management.
• Proficiency in creating custom reports and audience segmentation within Salesforce.
• Excellent project management skills with the ability to manage multiple tasks simultaneously.
• Strong analytical and problem-solving skills, with attention to detail.

Benefits

• Competitive salary and performance-based bonuses
• Health, dental, and vision insurance
• 401(k) plan with company match
• Opportunities for professional development and growth
• Flexible work schedule and remote work options