Digital Paid Media Strategist - Remote

Overview

The Digital Paid Media Strategist will plan, design, and build highly scaled paid search and shopping campaigns while managing multiple client campaigns to meet program goals and objectives.

In Short

• Plan and build paid search and shopping campaigns
• Monitor and manage client campaigns
• Expand and improve ad campaigns based on client needs
• Conduct keyword research and ad-copy testing
• Manage landing page optimization
• Provide analysis and reporting on campaign performance
• Perform competitive search analysis
• Assist in departmental strategy development
• Work with feed management partners
• Strong focus on ROI optimization

Requirements

• 2 years of paid search/SEM marketing experience
• Experience with shopping/PLA campaigns
• Knowledge of Structured Data/Data Feeds
• Deep experience with Google Adwords and Bing Ads
• Strong understanding of Google Analytics
• Excellent communication skills
• Strong attention to detail and problem-solving skills
• Self-motivated with a strong desire to succeed
• Ability to analyze data for campaign optimization
• Experience in report creation for paid campaigns

Benefits

• Dynamic and non-hierarchical work culture
• Opportunity to work with a global team
• Access to ongoing training and development
• Flexible working arrangements
• Engaging and inspiring work environment