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Paid Media & Digital Strategist - Remote

Posted 4 weeks ago
HustleFish logo

HustleFish

Marketing
Full Time
IN, USA

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Overview

The Paid Media & Digital Strategist will lead paid media efforts across various digital platforms, focusing on strategy, execution, and optimization to ensure high-performing campaigns.

In Short

  • Own and execute paid media campaigns from strategy to optimization.
  • Develop data-driven ad strategies aligned with client goals.
  • Lead and innovate to scale the paid media department.
  • Work closely with account executives and clients for alignment.
  • Ensure proper conversion tracking is set up and functioning.
  • Collaborate with the creative team for effective ad visuals.
  • Leverage AI responsibly to enhance campaign efficiency.
  • Create and send monthly performance reports to clients.

Requirements

  • Experience in digital advertising and paid media management.
  • Strong analytical skills for data-driven decision making.
  • Proficiency in Google Ads and Meta Ads platforms.
  • Ability to collaborate effectively with teams and clients.
  • Understanding of conversion tracking and reporting.
  • Creative mindset to develop engaging ad content.
  • Familiarity with AI tools in marketing.

Benefits

  • Work-life balance with a focus on employee well-being.
  • Opportunity to work in a creative and innovative environment.
  • Collaborative team culture without micromanagement.
  • Ownership of projects and strategies.

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