Paid Media & Digital Strategist - Remote

Overview

The Paid Media & Digital Strategist will lead paid media efforts across various digital platforms, focusing on strategy, execution, and optimization to ensure high-performing campaigns.

In Short

• Own and execute paid media campaigns from strategy to optimization.
• Develop data-driven ad strategies aligned with client goals.
• Lead and innovate to scale the paid media department.
• Work closely with account executives and clients for alignment.
• Ensure proper conversion tracking is set up and functioning.
• Collaborate with the creative team for effective ad visuals.
• Leverage AI responsibly to enhance campaign efficiency.
• Create and send monthly performance reports to clients.

Requirements

• Experience in digital advertising and paid media management.
• Strong analytical skills for data-driven decision making.
• Proficiency in Google Ads and Meta Ads platforms.
• Ability to collaborate effectively with teams and clients.
• Understanding of conversion tracking and reporting.
• Creative mindset to develop engaging ad content.
• Familiarity with AI tools in marketing.

Benefits

• Work-life balance with a focus on employee well-being.
• Opportunity to work in a creative and innovative environment.
• Collaborative team culture without micromanagement.
• Ownership of projects and strategies.