Paid Media Strategist - Remote

Overview

The Paid Media Strategist at Directive Consulting is responsible for overseeing and leading a collection of Paid Media accounts, working directly with enterprise clients to create and execute high-performing paid media strategies.

In Short

• Oversee and lead a collection of Paid Media accounts.
• Serve as direct support to client contacts.
• Communicate weekly with vendors or operational partners.
• Build strategies for clients each quarter.
• Maintain and optimize budgets for paid media campaigns.
• Execute and optimize PPC advertising campaigns.
• Analyze campaign performance data.
• Drive results and measure via OCT.
• Travel to visit clients approximately once per year.
• Work directly with Associate Director to achieve goals.

Requirements

• 3+ years of experience in performance/digital marketing.
• Experience with B2B SaaS/tech clients.
• Expertise in paid search and paid social advertising.
• Proficiency in Google Ads, Facebook Business Manager, LinkedIn Campaign Manager.
• Strong understanding of PPC principles.
• Ability to analyze campaign performance data.
• Proven success with mid-market or enterprise accounts.
• Ability to manage multiple projects simultaneously.
• Strong communication and problem-solving skills.
• Quality-obsessed with a passion for advertising.

Benefits

• Set living wage and comprehensive medical benefits.
• Unlimited PTO and paid holidays.
• 401(k) with company match.
• Annual bonus based on tenure.
• Annual Anniversary Trip.