Segment Marketing Manager, EMEA/APAC - Remote

Overview

As a Segment Marketing Manager, you will develop and own the market story for a defined audience, focusing on collecting and translating market, competitor, and customer insights into thoughtfully designed marketing campaigns.

In Short

• Develop a segment marketing strategy, including research and campaign development.
• Drive segment campaign development collaboratively with the marketing team.
• Act as the central source of segment truth, bringing insights from the field.
• Engage with prospects and customers regularly.
• Partner with Product to identify metrics and keep segments engaged.
• Collaborate with Sales to improve marketing and sales outcomes.

Requirements

• SAAS experience is required.
• 6+ years of experience in B2B marketing.
• Experience marketing to buyers and users in technical roles.
• Skilled at translating customer insights into actionable strategy.
• Strong project and stakeholder management skills.
• Excellent communication and collaboration skills.
• Comfortable with experimentation and testing, especially with AI tools.

Benefits

• Equal opportunity and accommodation for individuals with disabilities.