CRM and Lifecycle Marketing Specialist - Remote

Overview

We’re a fast-growing, mission driven B-corp marketplace for active outdoor adventures, looking for a passionate CRM & Lifecycle specialist to help us grow and retain our community. If you thrive in high-growth environments, are excited to help build a category-defining adventure brand, share our belief in business as a force for good, and love outdoor adventure, this job is for you!

In Short

• Own the CRM and lifecycle marketing strategy.
• Build automated journeys across email, SMS, push, and in-product messaging.
• Design and manage onboarding, retention, win-back, and loyalty campaigns.
• Develop and optimise a customer referral program.
• Identify high-impact opportunities to improve LTV and repeat bookings.
• Work cross-functionally with content, design, product, and marketing teams.
• Define key lifecycle metrics and build dashboards to track performance.
• Manage and evolve our CRM tooling, currently HubSpot.

Requirements

• Experience in CRM and lifecycle marketing.
• Strong analytical skills and experience with A/B testing.
• Proficiency in using CRM tools like HubSpot.
• Ability to work collaboratively across teams.
• Understanding of customer journey and lifecycle metrics.

Benefits

• Work in a fast-growing, mission-driven company.
• Opportunity to shape customer engagement strategies.
• Collaborative and entrepreneurial work environment.
• Encouragement of innovative ideas and personal growth.