Online Marketing and Lead Management Specialist - Remote

Overview

The Online Marketing and Lead Management Specialist will support the online marketing strategy and CRM for a renowned automotive manufacturer, focusing on lead generation and management.

In Short

• Creation and coordination of online marketing campaigns focusing on lead generation.
• Management and optimization of brand presence on Meta platforms.
• Development and implementation of targeted social media strategies.
• Ensuring adherence to corporate identity in digital content.
• Collaboration with design and content teams for consistent brand communication.
• Product presentation of lead management tools at dealerships.
• Support for administrative CRM activities in the dealership.
• Lead management and creation of CRM reports.
• Support for project management by providing reports and analyses.
• Monthly reporting of dealer CRM metrics.

Requirements

• Completed vocational training in marketing communication or related fields.
• Several years of experience in marketing.
• Excellent coordination and organizational skills.
• Experience with CRM/Salesforce.
• Strong communication and presentation skills.
• Fluency in German and English.

Benefits

• Support for professional and personal development.
• A dynamic and supportive work environment.
• Flexible working hours and home office options.
• 30 vacation days including holidays.
• Company pension scheme and health programs.