Digital Growth Marketing Manager - Remote

Overview

Join a fast-growing K-12 Edtech platform advancing mental health and wellness worldwide!

In Short

• Develop, implement, and manage email marketing and digital marketing Ads campaigns.
• Analyze campaign performance metrics to identify areas for improvement and optimize strategies for better ROI.
• Collaborate with the content team to create compelling ad copy and visuals that resonate with our audience.
• Collaborate with product to build in-product features and workflows to improve user acquisition, activation and retention.
• Manage and grow our social media channels, increasing audience engagement and reach.
• Collaborate with content to create engaging blog articles and other SEO related initiatives.
• Conduct market research to identify trends and opportunities for growth within the EdTech sector.
• Work closely with the Revenue Operations Manager to fine-tune lead generation processes and nurture leads through the sales funnel.

Requirements

• Proven experience in digital marketing, preferably in the EdTech sector.
• Strong analytical skills and experience with marketing analytics tools.
• Excellent communication and collaboration skills.
• Experience with social media management and SEO best practices.
• Ability to work in a fast-paced environment and manage multiple projects.

Benefits

• Opportunity to make a meaningful impact on mental health education.
• Dynamic and innovative work environment.
• Professional development opportunities.
• Flexible working hours.