Retention & Loyalty Manager - B2B - Remote

Overview

The Retention & Loyalty Manager is responsible for leading the B2B CRM strategy for Leafio, focusing on developing and executing multi-channel campaigns to drive loyalty and retention among pharmacy partners.

In Short

• Lead the B2B CRM strategy for Leafio.
• Develop customer journey and contact strategies.
• Optimize and launch loyalty programs.
• Utilize data-driven insights for campaign strategies.
• Ensure compliance with data governance and marketing legislation.
• Collaborate with data teams to improve customer experience.
• Lead a team of CRM specialists.
• Conduct customer research to understand preferences.
• Drive a test-and-learn culture in marketing.
• Support team development and mentorship.

Requirements

• 5+ years of experience in Loyalty & Retention Marketing.
• Experience in developing CRM strategies.
• Strong data and analytics skills.
• Experience in writing briefs and working with creative teams.
• Team leadership experience.
• Experience with marketing automation tools, especially BRAZE.

Benefits

• Access to continuous growth and development courses.
• Discounts with over 450 retailers.
• Full-time, work-from-home flexibility.
• Access to co-working spaces in major cities.
• Mental health support services.
• Private health insurance discounts.
• Up to 8 weeks of paid parental leave.
• Home office equipment allowance.
• Be part of a fast-growing industry.