Lifecycle Marketing Manager, PEOPLE App - Remote

Overview

Dotdash Meredith is seeking a Lifecycle Marketing Manager to support and execute the lifecycle marketing strategy for the PEOPLE app, responsible for owning the end-to-end execution of lifecycle campaigns.

In Short

• Manage lifecycle marketing strategy for the PEOPLE app.
• Execute cross-channel campaigns including push notifications and email.
• Handle campaign QA, testing, scheduling, and approvals.
• Collaborate with creative and design teams for asset management.
• Monitor campaign KPIs and propose optimizations.
• Work closely with cross-functional teams to align marketing efforts.
• Demonstrate improvements in user engagement and retention metrics.
• Manage multiple priorities with strong attention to detail.
• Communicate progress and challenges effectively to stakeholders.
• Occasional travel may be required for team meetings.

Requirements

• Minimum 5 years of experience in lifecycle marketing or mobile app marketing.
• Proven ability to manage end-to-end campaign execution.
• Familiarity with tools such as AppsFlyer, Braze, and Iterable.
• Strong analytical skills for performance data review.
• High level of organization and attention to detail.
• Excellent written and verbal communication skills.
• Comfortable in a cross-functional environment.

Benefits

• Medical, dental, and vision coverage.
• Unlimited paid time off (PTO).
• Tuition reimbursement and adoption assistance.
• 401K savings plan with company match.
• Generous paid parental leave.
• Voluntary benefits including pet insurance.