Head of Marketing (Healthcare B2B & B2C) - Remote

Overview

The Head of Marketing will establish, scale, and lead the marketing function for medneo UK, focusing on driving brand growth, commercial impact, patient acquisition, and market visibility across both B2B and B2C sectors.

In Short

• Lead the marketing function for a healthcare provider.
• Drive brand growth and patient acquisition.
• Manage integrated marketing campaigns across multiple channels.
• Build and lead a marketing team.
• Influence senior stakeholders and business direction.
• Ensure strong positioning within the diagnostic imaging sector.
• Oversee SEO, PPC, and content strategies.
• Manage marketing budget with a focus on ROI.
• Provide strategic leadership in a high-growth environment.
• Foster a collaborative and innovative marketing culture.

Requirements

• Senior-level marketing experience in healthcare.
• Proven success in high-pressure environments.
• Strong expertise in SEO, PPC, and CRM.
• Ability to operate strategically and hands-on.
• Experience with NHS B2B relationships.
• Excellent stakeholder management skills.
• High commercial acumen and data-driven mindset.
• Desire to innovate and challenge the status quo.
• Experience in mobile healthcare services is a plus.
• Understanding of UK healthcare policy is desirable.

Benefits

• 25 days holiday + bank holidays + extra for long service.
• Private Medical Insurance (Bupa).
• Career growth opportunities and CPD.
• 24/7 GP Access and Mental Health support.
• Inclusive and values-led culture.
• Discounts for friends & family MRI scans.
• Various employee benefits including gym discounts.
• Supportive team culture.
• Flexible working arrangements.
• Innovative and dynamic work environment.