Director of Field Marketing - Remote

Overview

The Director of Field Marketing is responsible for leading the strategic translation of brand vision into winning local execution for the US market for both Jägermeister and Teremana Tequila. This role serves as the critical bridge between brand strategy, sales, and trade marketing—ensuring that all centrally allocated programming – sampling, sponsorships, innovation, shopper programs, events and trade engagement/education are flawlessly brought to life in the market. The Director will lead cross-functional alignment, drive go-to-market planning and optimize activation to maximize brand performance across all local marketing channels.

In Short

• Develop and execute regional marketing strategies.
• Serve as the main liaison between brand and sales teams.
• Identify regional market trends and opportunities.
• Oversee execution of central programs in the market.
• Ensure brand consistency in all regional marketing efforts.
• Generate reports on regional marketing & sales performance.
• Work closely with local sales and channel teams.
• Conduct market research for insights into customer preferences.
• Manage the regional marketing budget effectively.
• Lead and mentor a team of field marketing professionals.

Requirements

• Experience in marketing strategy and execution.
• Strong understanding of brand management.
• Ability to analyze data and make data-driven decisions.
• Excellent communication and interpersonal skills.
• Experience in budget management and ROI analysis.
• Leadership experience in managing teams.
• Knowledge of the beverage industry is a plus.

Benefits

• Opportunity to lead marketing initiatives for well-known brands.
• Collaborative work environment.
• Professional development and growth opportunities.
• Competitive salary and benefits package.