Growth Email Marketing Manager - Remote

Overview

Marvin is seeking a data-driven, systems-minded Lifecycle Marketing Manager with deep expertise in email and lifecycle marketing, and a strong understanding of B2B2C and B2B go-to-market dynamics—ideally within healthcare or health tech.

In Short

• Own lifecycle program strategy and execution, including automated onboarding, re-engagement, and retention journeys tailored to health system clients and their clinician populations.
• Lead marketing ops infrastructure and tooling, managing campaign workflows, audience segmentation, lead routing, and experimentation frameworks via platforms like Iterable.
• Develop and maintain a marketing operations roadmap, focused on automation, integration, and scalability of lifecycle communications.
• Build and manage dynamic audiences and lifecycle cohorts, leveraging behavioral and demographic data and AI tools to tailor campaign triggers and messaging.
• Partner with Data, Product, and Engineering to improve data access, event tracking, and marketing attribution.
• Analyze campaign and lifecycle performance (email engagement, conversion rates, cohort retention) and deliver actionable insights to leadership.
• Collaborate with Content and Client Success to align lifecycle strategy with B2B partner goals, onboarding flows, and client milestones.
• Ensure compliance and deliverability best practices across all communications.

Requirements

• 5–8 years of experience in marketing operations, lifecycle marketing, or growth marketing, ideally in B2B2C or SaaS settings.
• Deep proficiency with marketing automation platforms like Iterable, HubSpot, or Braze.
• Experience building and managing complex lifecycle journeys and operational workflows.
• Strong analytical skills and experience with campaign experimentation and A/B testing.
• Familiarity with CRM and customer data platform integrations (e.g., Salesforce, Segment).
• Ability to communicate technical concepts and marketing insights across cross-functional teams.
• Comfortable operating in a high-growth, fast-paced startup environment.
• Passionate about healthcare and building systems that support clinician wellbeing.

Benefits

• Opportunity to work in a fast-paced, innovative environment.
• Collaborative team culture focused on growth and learning.
• Engagement with meaningful projects that impact healthcare.
• Flexible working hours and remote work options.