Senior Marketing Operations Analyst - Remote

Overview

Marqeta is seeking a strategic and data-driven Senior Marketing Operations Analyst to drive operational excellence across marketing. This key team member will play a pivotal part in enhancing marketing performance measurement, campaign execution, and processes to maximize marketing impact. If you're passionate about leveraging technology, data, and automation to win in marketing, we’d love to hear from you!

In Short

• Oversee the marketing tech stack, ensuring seamless integration, optimization, and data accuracy.
• Optimize and manage marketing automation platforms, CRM integrations, data workflows to improve campaign segmentation and lead management.
• Support and optimize the execution of marketing campaigns across email, social media, and digital advertising, ensuring alignment with strategic goals.
• Develop and refine advanced campaign tracking systems to seamlessly execute and report on performance.
• Execute multivariate and A/B tests to enhance campaign performance and generate strong insights.
• Identify and address gaps in marketing workflows to improve data capture, reporting accuracy and operational efficiency.
• Lead initiatives for new marketing technologies and processes through strong collaboration, communication and training.

Requirements

• 5+ years of experience in marketing operations, revenue operations, or related field, with a Bachelor’s degree; or 3+ years and a Master’s degree
• B2B marketing experience, preferably in mid-market or enterprise environments
• Experience with campaign tracking and performance measurement best practices
• Proficiency with marketing platforms including Marketo and Salesforce
• Strong understanding of marketing data and analytics tools
• Excellent project management and coordination skills with experience using tools like Asana or Jira
• Strong communication and problem-solving abilities to translate complex operational details into action and insights for cross-functional teams

Benefits

• Multiple health insurance options
• Flexible time off – take what you need
• Retirement savings program with company contribution and after tax contributions
• Equity in a publicly-traded company and an Employee Stock Purchase Program
• Family-forming benefits, fertility support, and up to 20 weeks of Parental Leave
• Free therapy sessions, financial and professional coaching, and legal advice
• Monthly stipend to support our remote work model
• Annual “development dollars” to support our people growth and development