Product Marketing Manager, Industries - Remote

Overview

The Product Marketing Manager will drive the positioning, messaging, and go-to-market strategy for Mapbox’s industry-specific solutions, focusing on telecommunications and on-demand logistics.

In Short

• Conduct market research and analysis on telecommunications and on-demand logistics.
• Gather customer feedback to shape product messaging and positioning.
• Develop buyer personas and market segmentations.
• Create go-to-market plans for industry solutions.
• Collaborate with Product, Sales, and Demand Generation teams.
• Identify marketing opportunities to drive revenue growth.
• Manage marketing content like case studies and blogs.
• Establish Mapbox as a thought leader in the industry.
• Provide Sales teams with tools for industry-specific engagement.
• Plan and execute marketing campaigns and events.

Requirements

• 8+ years of Product Marketing or Solutions Marketing experience.
• Experience in telecommunications and/or on-demand logistics.
• Proven ability to develop go-to-market strategies.
• Exceptional storytelling and content creation skills.
• Strong collaboration skills with cross-functional teams.
• Excellent communication skills.
• Proficiency in analyzing market trends and campaign performance.
• Comfort with technology and SaaS products.
• Motivated and adaptable to fast-paced environments.

Benefits

• Supportive healthcare and parental leave.
• Flexibility for personal commitments.
• Opportunities for professional growth and learning.
• Commitment to diversity and inclusion.