Marketing Technology Director - Remote

Overview

As the Marketing Technology Director at Liquid Death, you will play a crucial role in leading marketing technology initiatives, managing the brand's digital platform, and driving 1P data and CRM strategy.

In Short

• Lead all Martech initiatives for Liquid Death.
• Manage the brand's digital platform and CRM strategy.
• Ensure exceptional user experience on LiquidDeath.com.
• Partner with marketing and merchandising teams on campaigns.
• Build and grow 1P data through CRM and lifecycle management.
• Manage a Digital Project Manager and contractors.
• Oversee compliance and technical product management.
• Support media incrementality practices.
• Implement initiatives for data growth and management.
• Work in a remote environment.

Requirements

• 5+ years in a relatable role managing CRM and web development.
• Experience managing developers and external agencies.
• Strong experience with CDP and Clean Rooms.
• Expertise in Agile/Scrum methodologies.
• Mastery of Shopify and basic HTML/CSS.
• Deep knowledge of CRM platforms like Klaviyo.
• Extensive experience in digital production.
• Proficiency with project management and analytics tools.
• Strong alignment of technical strategy with organizational goals.
• Willingness to travel up to 10% as needed.

Benefits

• Comprehensive medical, dental, and vision coverage.
• Retirement matching and student loan assistance.
• Wellness perks including Headspace and ClassPass memberships.
• 17 paid holidays and Flex PTO.
• Travel assistance and pet insurance.