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Senior Director of Marketing Data & Technology - Remote

Posted 2 days ago
Marketing
Full Time
MA, USA

Overview

The Senior Director of Marketing Data & Technology at Zelis plays a critical role in orchestrating the structured flow of marketing data across platforms, enabling accurate lead management, performance measurement, and investment analysis.

In Short

  • Lead the integration of marketing data across various platforms.
  • Design scalable data structures within marketing tools.
  • Ensure data quality and governance across systems.
  • Collaborate with teams to optimize lead management processes.
  • Develop dashboards for performance measurement.
  • Manage a team of marketing automation resources.
  • Act as a liaison between marketing and technical teams.
  • Ensure compliance with privacy regulations.
  • Foster a hybrid and remote-friendly workplace culture.
  • Promote data democratization and digital maturity.

Requirements

  • 12-15 years of experience in data orchestration and analytics.
  • 7+ years of managing large-scale initiatives.
  • Experience in leading cross-functional efforts.
  • Strong command of data hygiene practices.
  • Proficient in building dashboards and reporting frameworks.
  • Adept at translating business needs into data solutions.
  • Familiarity with AI tools in marketing.
  • Background in B2B or B2B2C technology sales.
  • Ability to craft compelling data-driven narratives.
  • Leadership abilities to attract and develop talent.

Benefits

  • Hybrid and remote-friendly culture.
  • Opportunities for professional growth.
  • Inclusive workplace environment.
  • Support for diverse perspectives and experiences.
  • Accessibility support for candidates with disabilities.

L.S

LE019 Strenuus

LE018 Zelis Healthcare is a leading payments company in the healthcare sector, dedicated to modernizing the financial experience by providing a connected platform that aligns the interests of payers, providers, and consumers. With partnerships spanning over 750 payers, including top national health plans and millions of healthcare providers, Zelis leverages adaptive technology and a service-oriented culture to manage the complete payment process. The company is committed to diversity, equity, inclusion, and belonging, fostering an environment where all employees can thrive. Zelis operates in multiple locations, including the U.S. and India, and promotes a hybrid and remote-friendly work culture.

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