Marketing and Brand Strategy Manager - Remote

Overview

The Marketing and Brand Strategy Manager will lead the BRCGS marketing team, enhancing the brand's market presence and customer engagement.

In Short

• Lead brand strategy and storytelling for BRCGS.
• Develop integrated marketing plans for growth and retention.
• Own the go-to-market strategy for offerings.
• Champion content and thought leadership initiatives.
• Drive digital demand generation using data-driven techniques.
• Enhance customer lifecycle engagement through targeted campaigns.
• Manage insights and market intelligence for informed decision-making.
• Monitor budget and performance metrics for improvement.
• Motivate and lead a diverse marketing team.

Requirements

• A degree-level qualification (CIM Postgraduate Diploma preferred).
• Minimum 5 years’ experience in a senior marketing role.
• Proven marketing experience in a TIC organization.
• Strong background in integrated marketing and analytics.
• Experience in leading teams and managing budgets.
• Confidence in delivering strategic marketing communications.
• Exceptional written and verbal communication skills.
• Ability to lead in a matrixed, global organization.

Benefits

• Inclusive and collaborative work environment.
• Opportunity to work in a global setting.
• Support for professional development and growth.
• Engagement with diverse customer groups.
• Focus on passion, curiosity, and integrity in the workplace.