Senior Marketing Manager - Remote

Overview

Lendesk Technologies ULC is a financial technology company on a mission to make the mortgage experience easy, accessible and transparent. Our flagship product is an advanced digital mortgage origination platform that connects borrowers, brokers and lenders. We’re a fast-growing team of 50+ employees, composed of innovative and engaged individuals working collaboratively to deliver a unique digital home buying experience. We are a remote-first company with team members across Canada with a concentration in Vancouver, B.C.

In Short

• Develop and execute comprehensive go-to-market strategies for new business areas.
• Collaborate with cross-functional teams to define product positioning, messaging, and value propositions.
• Conduct market research and competitive analysis to inform marketing strategies.
• Lead the creation of product marketing materials, including sales enablement tools and customer-facing content.
• Execute campaigns with specific product usage and adoption targets.
• Drive customer segmentation and personal development to ensure targeted marketing efforts.
• Partner with product teams to align on roadmaps and market priorities.
• Impact business outcomes and hit targets relating to demand generation, product adoption and customer retention and expansion.

Requirements

• 7+ years of experience in product and/or growth marketing, preferably within FinTech, financial institutions, or SaaS environments.
• Demonstrated success in developing and executing go-to-market strategies for new products or business areas.
• Strong understanding of financial institutions, with a preference for experience in the Canadian mortgage industry.
• Proven ability to balance high-level strategy with hands-on tactical execution.
• Experience with Hubspot and/or Intercom is a bonus.
• Solid copywriting skills that have demonstrated proven conversion impacts.
• Excellent communication and leadership skills to collaborate with stakeholders at all levels.
• Analytical mindset with the ability to translate data into actionable insights.
• Proven ability to thrive in a fast-paced, remote work environment.

Benefits

• Competitive salaries
• Comprehensive benefit plan including dental, medical and vision
• Remote first, work from where you are in Canada
• Budget to improve your home office set-up
• Flexible work hours
• The latest in hardware and software tools
• Budget for continuous development and training
• Stock purchase program in our parent company (“NYSE:RKT”)