B2C Experimentation Specialist — Audience & Channel - Remote

Overview

The B2C Experimentation Specialist will run rapid experiments to identify which micro-segments convert best and determine viable growth channels for Legion Health.

In Short

• Part-time role, approximately 10 hours per week for an 8-week project.
• Focus on audience and channel discovery through experiments.
• Utilize platforms like Meta and Google for ad probes.
• Analyze conversion rates and cost efficiency of various channels.
• Deliver actionable insights to guide marketing investments.
• Design growth experiments quickly and efficiently.
• Communicate findings clearly to non-marketers.
• Engage in hands-on media buying and creative design.
• Work with a dedicated test budget for ads and influencer campaigns.
• Potential for project renewal based on ROI.

Requirements

• Experience with media buying on Meta Ads Manager and Google Ads.
• Ability to design growth experiments from hypothesis to execution.
• Proficiency in data analysis tools such as GA4 and SQL.
• Creative skills for ad design using tools like Canva or Figma.
• Experience with various marketing channels including SEO and influencer marketing.
• Strong communication skills for reporting and presentations.

Benefits

• Competitive hourly or project rate compensation.
• Flexibility in working hours and remote work.
• Opportunity to control budget allocations for experiments.
• Potential for project extension based on performance.
• Engagement in a dynamic startup environment.