PPC Optimization Specialist - Remote

Overview

As a PPC Optimization Specialist at LegalMatch, you will manage and optimize PPC campaigns across various platforms such as Google Ads, Bing Ads, and social media channels. You will work closely with stakeholders to understand our objectives and develop effective PPC strategies to drive traffic, increase conversions, and maximize ROI.

In Short

• Auditing existing campaigns to identify areas for optimization and improvement.
• Creating, managing, and optimizing PPC campaigns across multiple platforms including Google Ads, Bing Ads, and social media channels.
• Conducting audience and keyword research, configuring conversion tracking, and enhancing landing page performance.
• Analyzing campaign data and metrics to identify trends, opportunities, and areas for improvement.
• Conducting deep-dive analysis on conversions to understand conversion factors and obstacles.
• Reviewing existing research, conducting new interviews, and analyzing comments on platforms like Facebook and Reddit to gain deep insights into our audience.
• Collaborating with stakeholders to align PPC campaigns with overall marketing objectives.
• Staying up to date with industry trends and best practices in PPC advertising.

Requirements

• Proven experience in PPC campaign management.
• Strong analytical skills and experience with data analysis tools.
• Knowledge of Google Ads and Bing Ads platforms.
• Experience with social media advertising.
• Ability to conduct keyword research and audience analysis.
• Strong communication and collaboration skills.
• Up-to-date with the latest PPC trends and best practices.

Benefits

• Opportunity to work remotely.
• Collaborative work environment.
• Professional development opportunities.
• Flexible working hours.