Integrated Marketing Manager - Remote

Overview

Laserfiche is a leading SaaS provider empowering organizations to transform how they manage information and automate business processes. We’re looking for an Integrated Marketing Manager to lead the planning and execution of cross-channel marketing campaigns that deliver a cohesive, consistent experience across every customer touchpoint.

In Short

• Lead integrated campaign planning from strategy through execution and optimization
• Partner with content, product marketing, demand gen, lifecycle, sales and external partners and vendors to deliver unified campaigns
• Translate business and GTM objectives into integrated campaign briefs and timelines
• Own campaign messaging frameworks and ensure consistency across channels
• Reviewing content for grammatical errors, spelling mistakes, typos, and punctuation issues to ensure all communications are error-free.
• Coordinate channel execution across email, web, paid media, social, events, and sales enablement
• Track campaign performance and report on KPIs such as pipeline contribution, conversion rates, and ROI
• Continuously test, optimize, and improve campaign performance based on data and insights

Requirements

• 8-10+ years of experience in integrated marketing, campaign management, performance marketing or demand generation in a B2B SaaS environment
• Knowledge, experience, expertise across CRM, MAP, GA, G2, Content syndication, paid media, etc. Certifications a plus but not required.
• Experience supporting sales-led or hybrid GTM motions and familiarity with ABM and multi-touch attribution models
• Proven ability to manage complex, cross-functional marketing initiatives in a global, multi-language environment
• Strong strategic thinking combined with excellent project management skills
• Data-driven mindset with strong analytical and reporting skills

Benefits

• Generous time off: 15 Days of Vacation, 3 Floating Holidays, 2 Paid Volunteer Days, 9 Paid Holidays
• Hybrid Work Environment
• Free Parking: covered and EV charging stations
• Various 401 (k) Investment Options and Generous Company Match
• HMO and PPO Medical Care Options