Director, Account Based Marketing & Experiences - Remote

Overview

The Director of ABX/ABM will play a pivotal role in our growth strategy, driving personalized engagement with high-value accounts. This leader will develop and execute a comprehensive ABX strategy, fostering collaboration across marketing, sales, and customer success to deliver a seamless, high-impact account experience.

In Short

• Lead the design, implementation, and optimization of Lantern’s ABX programs.
• Develop tailored account-based campaigns to engage decision-makers.
• Use data-driven insights to segment and prioritize target accounts.
• Act as the key liaison between marketing, sales, customer success, and product teams.
• Partner closely with sales leadership to identify target accounts.
• Collaborate with the demand generation team for seamless integration.
• Present strategies and insights to C-suite and senior leadership.
• Collaborate with product marketing and design to tailor assets.
• Implement an ABX tool in partnership with marketing and sales operations.

Requirements

• 8+ years of marketing experience, including 5+ years leading ABM/ABX programs.
• Proven ability to design and execute ABX strategies for Fortune 500.
• Deep understanding of account segmentation and messaging personalization.
• Baseline knowledge of demand generation tactics.
• Proficiency with ABM/ABX platforms like 6sense, Demandbase.
• Familiarity with CRM platforms and marketing automation tools.

Benefits

• Medical Insurance
• Dental Insurance
• Vision Insurance
• Short & Long Term Disability
• Life Insurance
• 401k with company match
• Paid Time Off
• Paid Parental Leave