Growth Marketing Specialist - Remote

Overview

At Ladders Inc., we foster a dynamic, fast-paced environment designed to empower individuality and independence while building a sense of community. As we navigate an exciting growth phase, we embrace a test-and-learn culture, where innovation and experimentation are encouraged, and a trust-but-verified mindset ensures accountability and reliability. We are a team of high achievers who are deeply committed to our goals, yet we understand the importance of maintaining work-life balance. Vacation time and personal well-being are highly valued, and we believe that rest and rejuvenation lead to greater productivity and creativity. Though we operate as a fully remote team, we prioritize accessibility and collaboration through digital platforms like Slack and Google Meet, ensuring strong connections and seamless communication across all team members. We embrace open-mindedness, diversity, and inclusivity, creating an environment where everyone feels empowered to share their ideas and grow. If you thrive in a collaborative, innovative, and supportive work culture, where independence is celebrated and personal well-being is respected, you’ll find a home here.

In Short

• We are seeking a Growth Marketing Specialist who can drive results across multiple marketing channels and optimize our strategies for growth.
• The ideal candidate should have a robust understanding of performance marketing, SEO, social media, and UX/UI.
• Hands-on experience in leveraging data for conversion rate optimization is required.
• This role requires someone confident in leading campaigns, optimizing performance, and working autonomously.

Requirements

• 4+ years of experience in a similar marketing role
• Strong analytical and data-driven mindset
• Experience in performance marketing (SEM, PPC, Programmatic) with a proven track record of optimizing campaigns
• Proficiency in email marketing tools, copywriting, and conversion rate optimization
• Knowledge of UX/UI principles and how they relate to marketing
• Understanding of organic and paid social media strategies
• SEO experience, particularly in generating traffic that converts
• Strong visual presentation skills and experience working with branding/advertisement
• Basic web design knowledge (HTML/CSS)
• Familiarity with AI tools like ChatGPT to enhance marketing efficiency
• Experience in ad buying, budget management, and forecasting
• Self-starter able to work independently and manage projects with minimal oversight
• Direct Sales Experience is a plus but not required
• Experience with project management tools like Monday.com, Jira, or Linear is a plus

Benefits

• Collaborative and innovative work culture
• Supportive environment where independence is celebrated
• Emphasis on personal well-being and work-life balance