Institutional & B2B Demand Generation Manager - Remote

Overview

As an Institutional & B2B Demand Generation Manager at Kraken, you will be part of a dynamic team focused on driving the growth of our B2B business in the crypto space. Your role will involve orchestrating campaigns and collaborating across teams to enhance client engagement and market positioning.

In Short

• Orchestrate ABM campaigns targeting high-value institutional and B2B audiences.
• Run integrated global campaigns across multiple channels.
• Design and execute event-driven demand generation campaigns.
• Collaborate closely with Sales and Growth teams.
• Leverage data to track performance and optimize growth strategies.
• Stay updated on market trends and product developments.
• Work in a fully remote environment.
• Join a mission-focused team dedicated to financial freedom through crypto.
• Engage with a diverse and global workforce.
• Support the company's mission to accelerate crypto adoption.

Requirements

• 7–10 years of demand generation or growth marketing experience.
• Proven expertise in running ABM and multi-channel programs.
• Experience marketing to institutional and enterprise clients.
• Hands-on success with event-driven demand generation.
• Strong collaborative mindset and communication skills.
• Highly analytical and data-driven approach.
• Strategic thinker with strong execution skills.
• Ability to thrive in fast-moving environments.
• Passion for growth and collaboration.
• Experience in crypto, fintech, or SaaS is a plus.

Benefits

• Work remotely with a global team.
• Be part of a mission-driven company.
• Engage with cutting-edge technology in the crypto space.
• Opportunities for professional growth and development.
• Diverse and inclusive work culture.